Search engine optimisation

Think of keywords as the clues search engines need to connect users to your site. Start by finding out what your audience is searching for and pick the phrases most relevant to your business. It’s like crafting the perfect dating profile—know what they want and show them you’ve got it! 

Sprinkle those target keywords into your title tags, headings, meta descriptions, and throughout your content. But remember, no keyword stuffing—this isn’t Thanksgiving dinner! Keep it natural and engaging. 

Mobile users are everywhere, so your site needs to look good on the go. Use tools like GTmetrix to ensure fast loading speeds and smooth navigation. Nobody has time for a slow site. 

These are like the signposts of your content—H1 for the main title, H2 for sections, and so on. Use them wisely and sneak in those keywords without overdoing it. 

Connect the dots! Internal links help users (and search engines) explore your site, while external links to credible sources boost your authority. Think of it as networking for your website. 

Search engines love visuals when they’re tagged right. Use keyword-rich file names and alt text for images, and opt for WebP formats for a quicker load time. Bonus points for video captions and transcripts! 

Each backlink is like a vote of confidence. Earn them by guest blogging, sharing epic content, or simply being so good that others can’t help but link to you. 

Keep tabs on your backlinks with tools like Ahrefs or Moz. Identify spammy links and disavow them—because not all attention is good attention! 

Join the conversation! Engage in forums, answer questions, and share resources in your niche. Think of it as a digital handshake that earns backlinks. 

Sharing is caring! Create engaging posts, interact with followers, and make your content so irresistible that people share it (and link back to you). 

This is a goldmine for local SEO. Keep your profile updated with accurate details, encourage positive reviews, and watch your local visibility soar. Google considers reviews as a ranking factor in its algorithms.

Infographics are a visual way to present information and can be highly shareable on social media and other websites. Creating and distributing infographics can help you earn backlinks and drive traffic to your website.

This one’s a no-brainer. Secure your site with HTTPS to win user trust and improve rankings. 

Help search engines understand your content with structured data. It’s like giving them a cheat sheet to display rich snippets (extra fancy search results). 

Nobody likes dead ends. Use tools like Screaming Frog to find and fix those pesky broken links. 

Slow and steady doesn’t win the SEO race. Optimize images, clean up your code, and consider a CDN to turbocharge your site’s speed. 

Your site should be as smooth as a dating app on mobile—easy to navigate and lightning-fast. 

Make your site easy for search engines to explore with clear URLs and a well-structured sitemap. Connect it with Google Search Console to boost visibility faster than your morning coffee kicks in.