Chady Mouawad
ENFR

ChadyMouawad

GTM Engineer

I build go-to-market systems that connect marketing and sales around the accounts most likely to buy.

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How I build go‑to‑market systems

Six capabilities that work as one engine, from choosing the market to handing sales a qualified conversation.

View Framework

  1. GTM Architecture

    Connecting channels, teams, data, and process into one revenue engine with shared goals.

  2. Market Segmentation

    Defining the markets, accounts, and buyer profiles worth the budget, and saying no to the rest.

  3. Demand Generation

    Building awareness with the right accounts before they are in market, so you are on the shortlist.

  4. Channel Orchestration

    Running paid media, outreach, and ABM as one coordinated play instead of separate campaigns.

  5. Intent & Buying Signals

    Reading behavioral and account-level data to see which companies are actively evaluating.

  6. Sales Activation

    Turning buying signals into timely, relevant outreach and qualified sales conversations.

Growth isn’t a channel problem.It’s a system problem.

Most marketing underperforms not because of its channels, but because of the structure behind them. Ads, campaigns, and ABM run in isolation create activity. They rarely create pipeline.

Chady Mouawad, GTM Engineer
Chady MouawadGTM Engineer

So I start with the structure: who to target, how accounts are prioritized, how marketing and sales share signals, and how results are measured. Then the channels have something to scale.

The thinking behind this

Where I apply this thinking

€ MultimillionPipeline influenced
See how it’s applied
  1. Atelier N logoAtelier N

    Building a brand and its growth engine from scratch

    Built a brand from zero, owning positioning, acquisition, and retention end to end, in a real business rather than a single channel.

  2. Wminded logoWminded

    Running and improving acquisition and conversion systems

    Managed SEO, paid acquisition, and email marketing, while continuously improving conversion and the customer experience.

  3. Protolabs logoProtolabs

    Designing multi-market GTM systems across Europe

    Combined paid media, ABM, and outbound into one structured approach across Europe to improve sales alignment and pipeline.

Featured GTM playbook

The High-Intent Website Visitor Engine

How to turn anonymous website visits into sales opportunities: spot high-intent behavior, prioritize the right accounts, and alert sales while interest is still live.

Read the playbook

How the engine works

  1. Intent taxonomy
  2. Website signal analysis
  3. Account matching
  4. Buying committee mapping
  5. Signal scoring
  6. Automated activation
  7. Sales routing

More GTM playbooks

Some conversations are worth having.

If you are building or scaling a go-to-market engine and want a sparring partner on its structure, I’m always open to a conversation.

Connect on LinkedInDownload CV