Experience isn’t about roles.
It’s about what gets built.

Across different environments, from industrial B2B to e-commerce, I’ve worked on the same problem.
Fixing how growth actually works. Structuring targeting, aligning channels, and connecting marketing efforts to pipeline, not running isolated campaigns.

Protolabs - Europe

A global leader in digital manufacturing, helping companies accelerate prototyping and production through injection molding, CNC machining, and 3D printing.

I helped build and structure the ABM and GTM foundation

Protolabs - Logo

Growth

Multi-million € pipeline contribution

Efficiency

Improved conversion efficiency

Architecture

Structured go-to-market systems

Wminded - France

A digital agency focused on web development, branding, and performance marketing, supporting businesses in building and growing their digital presence.

Piloting a small team on an E-commerce project, the challenge was to connect acquisition, website experience, and conversion into a system that actually worked.

W minded Logo

Journey

User journey mapping

UX

Improved user experience

Retention

Clear retention strategy

Atelier N - Lebanon

A sportswear production company focused on hoodies, t-shirts, and sweatpants, differentiated by its innovative and unique printings combining manufacturing and direct-to-consumer sales.

Starting from zero with a tight budget, the challenge was to build both production and demand, while moving fast enough to keep up with trends.

Atelier N-Logo

Speed

Fast product turnaround

Production

End-to-end manufacturing

Market

Direct-to-consumer growth

Different environments. Same problem.

Across industrial B2B, e-commerce, and zero-to-one builds, growth comes down to structure.

Channels change. Tools evolve. Systems don’t.